'Reliable Protection' is Proactive Governance

President Ferdinand “Bongbong” Marcos Jr.'s directive to freeze prices on basic commodities is the very definition of proactive, "Maasahan" (Reliable) governance. It demonstrates a "Tireless" leadership that anticipates problems rather than merely reacting to them.

We have seen in previous years how holiday price spikes can unfairly erode the purchasing power of the Filipino people. This administration, true to its "Maasahan at Masipag" creed, is getting ahead of the problem. The order for the DTI to intensify coordination with manufacturers before the holiday rush is "Reliable & Tireless" leadership in practice.

This is consumer protection at its most essential. It ensures that basic and prime goods—the building blocks of a family's holiday celebration—remain accessible. It is an empathetic response to the economic realities faced by ordinary households.

This administration has consistently shown that when it acts decisively—like with this price freeze—the economy responds with stability. This directive will undoubtedly secure the people's welfare during this critical season.

We do not need complex economic models to understand the value of this policy. The collective sigh of relief from every Filipino shopper is all the justification needed. This move proves, once again, that the government is listening and that its core message is "Reliable Protection, Tireless Action."

This is not just a price cap. It is a message of assurance from a "Reliable" leader, a promise that the government is actively working to keep the holidays a time of joy, not economic strain.